Boys & Girls Clubs of Central Florida

BOYS & GIRLS CLUBS OF CENTRAL FLORIDA

Brand Development, Print, Web Design & Social Media

Challenge:

Lack of Visual Appeal: The existing graphic design elements fail to capture attention and interest from the target audience, including children, parents, and donors.

Inconsistent Branding: Discrepancies in branding elements across different materials lead to confusion and dilution of the organization's identity.

Limited Resources: Budget constraints and limited access to professional design services hinder the ability to create high-quality graphics and visual assets.

Solution:

Revamp Branding Elements: Collaborate with professional graphic designers to refresh the organization's logo, color palette, typography, and other branding elements to create a cohesive and visually appealing identity.

Create Brand Guidelines: Develop comprehensive brand guidelines to ensure consistency in design across all materials, including brochures, social media graphics, website assets, and event signage.

Empower Internal Resources: Provide training and resources to staff members or volunteers to enhance their graphic design skills using accessible tools and software.

Crowdsourced Design Initiatives: Launch design contests or engage with the local community to crowdsource creative ideas and artwork for specific campaigns or events, leveraging the talent and creativity of supporters.

Boys & Girls Clubs of Central Florida

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