BOYS & GIRLS CLUBS OF CENTRAL FLORIDA
Brand Development, Print, Web Design & Social Media

Challenges:

Lack of Visual Appeal:
The existing graphic design elements fail to capture attention and interest from the target audience, including children, parents, and donors.

Inconsistent Branding:
Discrepancies in branding elements across different materials lead to confusion and dilution of the organization's identity.
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Limited Resources:
​Budget constraints and limited access to professional design services hinder the ability to create high-quality graphics and visual assets.

Resolution:

Revamp Branding Elements:
​Collaborate with professional graphic designers to refresh the organization's logo, color palette, typography, and other branding elements to create a cohesive and visually appealing identity.

Create Brand Guidelines:
Develop comprehensive brand guidelines to ensure consistency in design across all materials, including brochures, social media graphics, website assets, and event signage.

Empower Internal Resources:
Provide training and resources to staff members or volunteers to enhance their graphic design skills using accessible tools and software.
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Crowdsourced Design Initiatives:
​Launch design contests or engage with the local community to crowdsource creative ideas and artwork for specific campaigns or events, leveraging the talent and creativity of supporters.
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